Today's world is slowly forgetting the classic model of investing offline, where you have to draw up a pile of documents, visit bank branches and coordinate your time with a broker, given his ability to give you time as well. Phone calls to the broker, endless official requests for necessary information, and endless visits to the stock exchange are all a thing of the past. All investment transactions can be made online, whenever and wherever it is convenient for you. Moreover, the minimum investment, even in a large company, is only $1!

One such company that investors around the world are interested in is Nike.

Nike, Inc. - a multinational company headquartered in Oregon, USA, that sells sports goods such as trainers and sportswear.

The Nike brand was born in 1964 in Washington County. The company was founded by two friends - athletics coach Bill Bowerman and his student Phil Knight. It was their friendship that gave rise to the brand, which today is a global giant in the production of clothing, footwear and sports accessories.

At first Bill and Phil traded in Japanese shoes, which became increasingly popular with professional and amateur athletes. The enterprising Americans named their first company Blue Ribbon. What a curiosity - the name Blue Ribbon comes from Knight's favourite beer.

The imported shoe trade flourished (originally the office, warehouse and shop were located in a garage, a few months later they managed to open their first real company shop), but the two friends wanted to run their own, independent business - they wanted to start production.

In 1971 Bowerman and Knight created their first original line of shoes. In the same year a new company name and a new logo appeared. The name was suggested by Bill and Phil's only employee, Geoff Johnson. One night he had a dream about Nike, the Greek goddess of victory, this dream gave the company a new name which was enthusiastically received by consumers. It fit perfectly with the character and mood of the brand's recipients. Interestingly, the name Nike has been in use since 1972, but it wasn't until 1978 that Blue Ribbon Sport was officially renamed to the four letters everyone knows: Nike.

Nike's official website
Nike's official website

The Nike brand is undoubtedly one of the most innovative sports brands in the world. Bill and Phil's work was a real milestone in the industry. As the first company in the world, it introduced innovative solutions, such as shoes with "waffle" soles, whose purpose was to maintain better traction on the treadmill. Imagine that the idea came about while Bowerman was eating waffles for breakfast with his wife. He got the idea that such a design would be ideal as a shoe sole - so he poured rubber into a waffle iron and then carried out laboratory tests, and so an innovative sports shoe was created.

It would be a sin not to mention the world's most popular cushioning system, i.e. Air technology (created by Marion Frank Rudy in 1979, 8 years later the first Air Max 1 model was created with visible gas cushioning).

In 1980, the company undertook an initial public offering, the proceeds of which were used to increase its presence in the European market, building a new headquarters in Oregon and a factory with a research laboratory in New Hampshire. By this time, 80% of Nike's production was in Taiwan and Korea, and in 1981 the first factories were opened in the PRC as well as a factory in Ireland. 

Today Nike sells its products under its own brand as well as under the Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, Hurley International and Converse brands. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. Nike sponsors many athletes and sports teams around the world. About 95% of the basketball shoes in the United States are owned by Nike. 

It employs about 70,000 people and the company is valued at $207.46B (billion).

Below is an example of how you can invest in Nike stock in India.

Investment information about Nike on the platform
Investment information about Nike on the platform

How to invest in Nike shares in India?

Nike shares are traded on the New York Stock Exchange (NYSE) with the ticker symbol NKE. Nike stock was listed on the New York Stock Exchange in 1990. Prior to that, since the early 1980s, the securities could be bought or sold on the over-the-counter market.

The papers are included in the calculation of stock indexes such as Dow Jones, S&P 500, S&P 100 and many other lesser-known indices. The presence of shares of the company as part of the stock indices helps to ensure demand for securities from a large number of investment funds operating on the U.S. stock market.

Nike is represented on the platform under the ticker NKE
Nike is represented on the platform under the ticker NKE

To work with Nike stocks online, you will need a licensed intermediary - a brokerage company that works with these exchanges and provides a trading platform on the Internet for the work.

All you need now is a few hours to find comprehensive information on the internet about brokers providing online investing services. 

To choose a good broker, you should analyze their activities, read their reviews, see what kind of services they can provide you and how much you will have to pay for their brokerage services.

You will have to register on the platform of the chosen broker.

An online trading platform is software or a website entirely devoted to the stock market that has been developed by brokers.

The trading platform is a virtual exchange
The trading platform is a virtual exchange

It is a virtual stock exchange where investors can explore the markets, position themselves on them and set their own trading strategy.

Thus, it is also a meeting place for buyers and sellers from all over the world. Here they can make transactions at any time and at any place from the moment they are online.

It is also a reliable source of information. It provides users with all the tools they need: up-to-date analysis, news, market research, charts ... in short, everything that can prevent them from blindly investing or missing an opportunity.

Finally, the trading floor is an open door to specialised and hard-to-find markets.

Although some brokers charge a subscription fee, access to trading platforms is for the most part free. However, using the site and its many features, a broker will usually require a minimum deposit to be made into an account. Some may also require a minimum amount of activity each month, i.e. a minimum number of registered transactions.

You can invest in Nike using the dividend method or you can choose to trade derivatives.

Dividend investing refers to investing in companies that pay dividends to their shareholders. Dividends are payments approved by the board of directors of the issuing company that shareholders receive at a specified time. Dividends are paid out of the company's profits and distributed to shareholders holding different classes of shares. Dividend investing can provide investors with a stable source of income as well as the opportunity to build up capital over time.

Dividend payments on Nike shares are made quarterly (4 times a year) with a yield of about one percent. As practice shows, the yield on Nike dividends over the past 10 years has been fixed at 1 -1.7% of the share price.

CFD trading is a method of trading in which you enter into a contract with a CFD broker instead of buying the underlying asset. CFD is short for 'Contract for Difference'.

The underlying instrument can be an index, a commodity, a stock or currency, etc. The fact that it is the underlying means that the instrument only functions as a reference value, and therefore you do not own what you are trading. Usually such trades take place over a short period of time and preferably not longer than one day. The risk is high because of the possibility of leverage, where you put yourself in the market with a value for each trade greater than the deposit you have actually made. This means that you can lose more than you put into a trade, but you can also gain much more. Trading CFDs also means that you take on counterparty risk from the issuer. There is also a liquidity risk.

The greatest advantage of trading CFDs is the flexibility that allows you to trade against price movements without actually buying or selling the physical instrument, and the fact that you can make money when the price falls as well as when it rises. This makes CFDs stand out as investment vehicles.

Option to buy shares on the platform
Option to buy shares on the platform

How to buy Nike shares in India?

To get started with stocks online, register on the online investment platform offered by the brokerage company. Registration is quick and easy, taking only a few minutes. Go to the website of the brokerage company, click the registration button, fill in all the details of the registration form with the correct email address. After that follow the link, which the system will automatically send you to the specified email, thus confirming your email, and start working on the platform.

Platform registration form
Platform registration form

Open a practice (demo) account. This is a dummy account that you can use to make test operations on the platform to get a feel for how it works. The system credits your demo account with a virtual $10000. These funds may be replenished on your account, and the number of such replenishments and the training time is not limited. That is, you can try out in practice how the platform works, carrying out various fictitious operations, without risking any money. Take a good look at the platform and all of its available tools before you move on to paying a real account.

Learn how to make transactions on the platform using a demo account
Learn how to make transactions on the platform using a demo account

Once you have familiarised yourself with the platform and learned about the risks and features of trading, you can then make your first deposit. Most platforms work with the most convenient and secure payment systems. Bank cards (Visa or MasterCard) and electronic payment systems (WebMoney, AdvCash, Neteller, Skrill, Perfect money) are available. Modern programs allow you to quickly process and confirm the transaction so that funds can be deposited within minutes.

Top up your account online
Top up your account online

How to start investing in Nike stock in India?

To summarize all the above. 

To invest in Nike shares in India online, first choose a broker. To do so, go through all the available brokers that work online in India with Nike stocks.

Complete a simple registration on the online investment platform offered by that broker. After completing the registration, you can download the software and learn how to trade Nike stocks through the trial version.

Open a trial (demo) account. This is a free trial version of a real account, into which the system credits a certain amount of dummy funds, so you can practice trading. This fictitious amount cannot be withdrawn from your account.

When you login to the platform, you will need to select the 'stock' option from the list of available assets and then enter the Nike ticker 'NKE' in the search box. You will enter the platform to trade Nike stocks where various tools are available to analyze the fluctuation of the stock price and trade: information about the current stock price, graphical representations of the rise or fall of the stock price in the form of charts and graphs, indicators for technical analysis of these fluctuations, and stop loss function to set the automatic limit on trade transactions, multiplier, and the like.

On the platform you will also find a "Training" section with video lessons on investing, from the very basics of trading to instructions on how to use sophisticated indicators for market analysis. The lessons are in simple and easy to understand language. Watch these lessons and try the different techniques, using a demo account. Analyze the result. 

Investing is a science, so do not count on a quick result. Moreover, you should not act at random. Remember that investing involves a risk of losing money.

Be systematic, persistent and trade smart. Learn techniques and seek advice from experienced traders. Follow the news and read the feedback in the online traders' chat on the platform.

Taking gradual, but tuneful steps in learning about the stock market will surely bring you good results.

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The financial services provided by this website carry a high level of risk and can result in the loss of all your funds. You should never invest money that you cannot afford to lose